An Innovative Approach to Sales and Marketing

It is critical that every organization, regardless of the product or service they provide, develop and continuously evolve a comprehensive sales and marketing strategy.  This strategy must include several key components in order to maximize sales and revenue potential. It also must provide an excellent customer experience to the end user and distribution partner(s).

Are your current business practices optimized for growth?

1. Is your current market share acceptable and growing annually?

2. Is your gross profit margin on the sale of your products or services acceptable and growing annually?

3. Is the quality, productivity, and turnover of your Sales Force acceptable and improving annually?

If you answered no to any of the above questions, the experienced practitioners at PeopleWorks International can help you make the changes necessary to improve. Our Strategic Sales and Marketing Assessment measures your current strategy and identifies strengths, weaknesses and gaps in terms of your competitive position. This data-driven process allows us to generate an actionable plan of improvements and recommendations moving forward.

How Can We Help?


Enhance Your Sales and Marketing Strategy

Market leaders understand that successful strategies are built upon the appropriate key performance indicators (KPIs). The KPIs in our comprehensive assessment produce a solid blueprint for enhancing your sales and marketing strategy. By gaining a better understanding of your current approach, we can provide insights and deliverables to ensure sustainable improvements. This better understanding can also reduce costs by removing the guesswork from future marketing efforts. In addition, retaining a previous customer is much more cost-effective than finding new customers.

Our practitioners will work with you to produce a customized roadmap that drives sales and increases market share. Our objective point of view and years of experience allows us to identify opportunities for better business outcomes. By strategically filling the gaps in your sales and marketing approach, we can help you obtain the optimal bottom line you seek.


Improve Sales Recruiting, Selection and Retention

Successful strategies only work if they are executed by the right people. PeopleWorks can aid in finding the people who are truly fit for the positions you are seeking to fill. We have the tools to enhance your recruiting process, and in return make better selections that have a higher likelihood of increasing your retention rates. With our PXT Select™ Talent Management Solutions, we help our clients hire smarter. PeopleWorks uses data-driven solutions that can be applied to any talent need that you may have. The end result is a higher-performing work culture that drives results for your organization. You will get to know your people on a deeper level, which in turn fuels business growth.


Drive Sales Performance with Sales Process Training

In addition to helping you hire the right people, PeopleWorks can also help ensure that your current employees are equipped with the necessary skills to steer your organization toward success through sales. Because your sales team is likely a large part of your business’s external affairs, we cannot stress enough how important it is to have these integral members of your organization properly trained. PeopleWorks is highly experienced in sales process training. Our training positively impacts the way business is done in your organization as it relates to sales. We provide detailed guidance and instruction tailored to your needs to increase sales performance.

One of the biggest challenges we see companies face is that the sales team doesn’t properly utilize a CRM. This is usually due to one of the following: a clear process hasn’t been stated; the sales team hasn’t been properly trained, or; the sales team hasn’t seen the benefits of the system that connect it to great results. PeopleWorks can help you select and implement a new CRM software that works for your business. We can also help you optimize your current CRM tool to drive results.


PeopleWorks can help your business get where it needs to be by boosting your sales processes from within. Contact us today to get started.

What Are Our Capabilities and Areas of Expertise?

Strategic Marketing and New Business Opportunities

Market, Product & Competitive Research and Analysis

Customer Segmentation, Positioning and Branding

Go-To-Market and Channel Strategy

Pricing and Profitability Assessment

Sales Force Effectiveness and Performance Improvement

Customer Service Effectiveness and Performance Improvement

The strategic sales practitioners at PeopleWorks will measure your current approach, identify the strengths and gaps, and create a customized, data-driven solution to optimize your processes and increase customer satisfaction.

If you think your company could benefit from a robust sales and marketing strategy, call us at 800-505-3978, or fill out the contact form below.

Contact Us Today!

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