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Baldrige Framework

The Malcolm Baldrige Quality approach to performance excellence is one of American business’s most powerful, yet relatively unknown weapons. It’s a key driver of out performing your competition.

Firms that account for three fifths of the dollar value of the US economy have some connection to Baldrige—they are past winners, contributors to the award process, or use the criteria for internal improvement. Firms that succeed in the Baldrige system significantly outperform the S&P 500 by as much as 30%.


Client Successes
Trader Publishing
We were engaged by one of the company’s top general managers to assist in the turnaround of a poor performing region.  Turnover of ...


If you are serious about building a great organization – then you ought to be giving serious consideration to Baldrige. Interested in just learning more, applying the Baldrige assessment to drive improvement in your organization, applying for the award or just wondering whether you ought to be doing something about this ‘Baldrige’ thing … whatever your interest, we would like to talk to you about it.

The Pathway to Operating Excellence: Integrating the Baldrige Criteria in your Organization
Baldrige Award recipients outperform their peer companies by a wide margin. How do they do it? They adopted and followed the Baldrige Criteria for Performance Excellence. They persistently worked on continuous improvement and alignment with the criteria as a way to manage the organization. While winning an award is great for internal morale and gaining favor with prospects and customers, the best reason for using the Baldrige Criteria is for continuous improvement, to strive for ever-higher levels of excellence in the organization and to seriously differentiate your company from your competition.

Results You Can Expect
  • Higher customer satisfaction and retention
  • Higher employee satisfaction and loyalty
  • Improved productivity and efficiency
  • Enhanced performance of your organization’s critical success factors
  • Outstanding financial performance
  • Respect in your marketplace and industry
  • Significant competitive advantage
Use your resources wisely and get expert assistance to learn how to use the Criteria. Without guidance, an organization can waste time or miss all the tremendous advantages Baldrige provides. PeopleWorks specializes in helping pubic, private, governmental, and non-profit organizations implement the Baldrige Criteria for Performance Excellence.

The Key Steps to Excellence
  • Education and Values Alignment
  • Performance Assessment
  • Award Application Writing
  • Gap Closure and Systems Alignment
  • Evaluation
Program Outline
  • Education and Values Alignment with Senior Leadership
    • Core values and principles
    • Assessment of organization’s alignment with Baldrige values
    • Meaning of the seven criteria
    • Best practices examples from award recipients
    • How to assess your organization
    • How to evaluate results
    • Develop an assessment and implementation plan
  • Performance Assessment - Complete assessment by our consultants teaming up with your internal staff to identify your strengths and improvement opportunities in:
    • Leadership Strategy
    • Planning and Deployment
    • Customer Focus
    • Measurement, Analysis, and Knowledge Management
    • Human Resource Focus
    • Process Management
    • Results
  • Award Application Writing - Regardless of your interest in an award, apply confidentially to the state award for feedback from a team of trained examiners, highlighting strengths and opportunities to improve.
  • Prioritize performance gaps
  • Design interventions for breakthroughs in critical performance areas
  • Evaluation and Renewal
  • Re-Assessment after improvement interventions
  • Systems to sustain improvements
  • Recognition
  • Planning for next cycle

To sum up, Baldrige is the best way to run your company. Thousands of organizations are finding their pathway to achieving excellence using the Baldrige Criteria. Your organization can too.

You can get a copy of the Baldrige criteria from www.quality.nist.gov. The Baldrige approach is applicable to any industry and to organizations of any size.

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