It is critical that you take steps to stop this "leakage," through a well defined and executed Goal Deployment process. Goal Deployment is the execution and control process that will enable you to specify and monitor the precise actions needed to deliver your planned performance. You may have strong leadership in your company and a strong work ethic. You may have everyone involved in mission critical projects, but if all of this work and all of your efforts aren't linked and aligned with your strategic business objectives, you will end up wasting manpower and resources that don't support your overall company goals. Goal Deployment creates alignment and accountability to execute your plan; it stops the leak between strategic plans and action plans; it ensures that you are maximizing the full potential of your strategies. At PeopleWorks we believe that it is both achievable and critical for all the plans in a business to be fully integrated and self-supporting. We use our proprietary Goal Deployment methodology to ensure that your strategic and tactical goals are fully linked and aligned and that one goal does not suffer at the expense of others. The same philosophy ensures that the competing objectives within the business do not undermine each other. Goal Deployment focuses a company on its principle objectives at a strategic level. It then deploys these in the tactical arena and cascades the important goals throughout your enterprise, right down to your front line people. In this way, every person in the business understands what they have to do and how what they do contributes to both the short-term and the long-term success of the business.